Rhetorical Analysis Redux

Our campaign was designed to show customers that Mac’s are better then Pc’s. In doing this we used a young and attractive man to represent the Mac and an older middle aged not so attractive man to represent the PC. This appeals to customers because appearances today are a big thing and everybody likes something that looks good. Many people base their purchases off of looks alone. Our target audience is for teenagers up to adults in the working world but mostly the younger crowd because they always want what looks and works the best and this is exactly what our product is. This ad would be effective because it shows both a young and attractive appearance and that our actual computer is number 1. It also adds a little humor when the Pc tries to make up something saying they are number 1. This is so obvious that they are making this up that it is funny and customers always like something that makes them laugh.
This ad might not have worked so well because it is not very eye catching. There is nothing going on in the background. All we have is the two guys just standing there. People like to see images and action, which is what this commercial is lacking. To fix this problem we can show images of both computers to show just how much better Mac’s are. We can show them in an exotic place, even though that has nothing to do with our product it is something that viewers enjoy watching. It will be much more appealing to the naked eye. We can also show the viewers all of the things you can do with a Mac. There are many new things that Pc’s do not have. If the audience can see the direct comparison of what these two computers can do then they will be more likely to purchase our product. There is really no comparison between Macs and Pcs and if we can show our viewers that, then we will be very successful.