Our campaign was designed to show customers that Mac’s are better then Pc’s. In doing this we used a young and attractive man to represent the Mac and an older middle aged not so attractive man to represent the PC. This appeals to customers because appearances today are a big thing and everybody likes something that looks good. Many people base their purchases off of looks alone. Our target audience is for teenagers up to adults in the working world but mostly the younger crowd because they always want what looks and works the best and this is exactly what our product is. This ad would be effective because it shows both a young and attractive appearance and that our actual computer is number 1. It also adds a little humor when the Pc tries to make up something saying they are number 1. This is so obvious that they are making this up that it is funny and customers always like something that makes them laugh.
This ad might not have worked so well because it is not very eye catching. There is nothing going on in the background. All we have is the two guys just standing there. People like to see images and action, which is what this commercial is lacking. To fix this problem we can show images of both computers to show just how much better Mac’s are. We can show them in an exotic place, even though that has nothing to do with our product it is something that viewers enjoy watching. It will be much more appealing to the naked eye. We can also show the viewers all of the things you can do with a Mac. There are many new things that Pc’s do not have. If the audience can see the direct comparison of what these two computers can do then they will be more likely to purchase our product. There is really no comparison between Macs and Pcs and if we can show our viewers that, then we will be very successful.
Thursday, April 9, 2009
Monday, April 6, 2009
Advertisements
Verizon Hub
1. The Verizon Hub, is trying to convince you that you can have all the conveniences of a cell phone, home phone, and computer in one device. They’re showing how times are changing and technology is advancing to make things simpler for the consumer.
2. The ad is showing a man drinking orange juice obviously just waking up, and checking vital information for his wife, like traffic and weather. It also shows him sending her a text message telling her the information.
3. There is no real generic form of this product, but it is combing multiple generic electronics. It is telling you that this is the new home phone. The times are changing and this is the future. It is very convenient for customers to have because they can do everything while having breakfast, as the commercial shows.
4. It is aimed more towards the working and business class or families. This is TV commercial not a magazine. Some channels this would be played on would be MTV, ESPN, ABC, and TBS.
Mac vs. PC
1. This advertisement is persuading you to believe that a Mac is better then a PC. It says in the ad that the iMac is the best desktop at any price.
2. It says in the commercial that Macs are number one and the PC makes up a fake headline stating it is superior. The PC is characterized as an middle aged balding man with glass, while the Mac is portrayed as a younger hip guy. By using these two different men it is making the Mac more appealing to users.
3. Consumers can expect faster, more reliable performance out of a Mac than from the generic PCs. Also you would receive the newest and best components out of the box where as a PC you would have to upgrade.
4. The targeted audience could range from teens embarking on college, to businessmen, to just the general public. This ad is also a commercial not in a magazine. Some channels this commercial would be played on stations such as G4, NBC, MTV and ESPN
1. The Verizon Hub, is trying to convince you that you can have all the conveniences of a cell phone, home phone, and computer in one device. They’re showing how times are changing and technology is advancing to make things simpler for the consumer.
2. The ad is showing a man drinking orange juice obviously just waking up, and checking vital information for his wife, like traffic and weather. It also shows him sending her a text message telling her the information.
3. There is no real generic form of this product, but it is combing multiple generic electronics. It is telling you that this is the new home phone. The times are changing and this is the future. It is very convenient for customers to have because they can do everything while having breakfast, as the commercial shows.
4. It is aimed more towards the working and business class or families. This is TV commercial not a magazine. Some channels this would be played on would be MTV, ESPN, ABC, and TBS.
Mac vs. PC
1. This advertisement is persuading you to believe that a Mac is better then a PC. It says in the ad that the iMac is the best desktop at any price.
2. It says in the commercial that Macs are number one and the PC makes up a fake headline stating it is superior. The PC is characterized as an middle aged balding man with glass, while the Mac is portrayed as a younger hip guy. By using these two different men it is making the Mac more appealing to users.
3. Consumers can expect faster, more reliable performance out of a Mac than from the generic PCs. Also you would receive the newest and best components out of the box where as a PC you would have to upgrade.
4. The targeted audience could range from teens embarking on college, to businessmen, to just the general public. This ad is also a commercial not in a magazine. Some channels this commercial would be played on stations such as G4, NBC, MTV and ESPN
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